Amsterdam’s Identity Update

This is a great article about the city of Amsterdam’s updated identity and the kind of thinking that goes into it. Of course the public was outraged at first that the city would spend money on rebranding at all. The designers wrote some blog posts communicating more about the redesign, the purpose, and kind of money it is actually saving the city in the long run; and so the criticism has subdued mostly. This identity update was a pretty big undertaking shown in the results and the criticism they would have had to expected.
Read the article in Creative Review!

Here is a fun quick video- party of the identity update:

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